Keep up-to-date on Present-ly on goings and musings about the Giving Revolution
In our first blog, “Why do we buy Gifts for Friends and Family”, we touched on the psychological aspects of gift giving: the mental and emotional benefits from being the giver as well as the receiver. Most people, however, may not appreciate the fact that the actual gifts we choose to give often reflect how we are seen or perceived by the receiver. Let’s dig a little into why this happens and why it matters.
Perhaps as little as a decade ago, when we talked about gift giving we almost universally thought of physical presents such as flowers, jewelry, gadgets and clothing. All that has changed dramatically with an increase in the popularity of giving “experiential” gifts. Especially true for today’s Millennial Generation (born between 1980 and 1998) and the so-called Generation “Z” (born after 1998) as both seem to have less interest in accumulating material items and instead prefer new experiences with lasting memories. These experiences might be done alone, such as skydiving. Or, they are shared with others as in a “date night” Escape Room Challenge or pool party cabana rental. In either situation, these experiences are meant to be consumed, or enjoyed, in the moment and then shared via social media channels.
If it’s difficult to assemble a wide-reaching or universal gift guide for men, doing so for women may seem an almost impossible task (or at least that’s what many men seem to think!). Just as for men, we have to consider hard factors such as age, physical type, marital status, income level and location, etc. and “softer” factors such as attitudes, values, social preferences and behaviors. So, what is the best way to begin finding that good “fit” of a gift for a particular woman?
Advertisers would like you to believe they have found the one gift every man needs and wants. In truth, men vary in so many ways, it’s extremely difficult to assemble a wide-reaching and universal gift. Hard factors such as age, physical type, marital status, income level and even location, as well as “softer” factors such as attitudes, values, social preference and behavior create a seemingly impossible task when attempting to create a gift suggestion list. That being said, we at Present-ly know gifts for men and women should be individualized. So where do we start when thinking about what might be a good “fit” for a gift?
Gift giving is one of a few activities that is truly unrestricted by age, gender and culture. Children are trained from birth to give gifts and expect them in return. We have been exchanging gifts with each other for thousands of years. So, what is the psychology behind this widespread practice? Why do we give gifts to people we care about?
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