What are the Best Gifts to Buy for Men?

Advertisers would like you to believe they have found the one gift every man needs and wants. In truth, men vary in so many ways, it’s extremely difficult to assemble a wide-reaching and universal gift. Hard factors such as age, physical type, marital status, income level and even location, as well as “softer” factors such as attitudes, values, social preference and behavior create a seemingly impossible task when attempting to create a gift suggestion list. That being said, we at Present-ly know gifts for men and women should be individualized. So where do we start when thinking about what might be a good “fit” for a gift?

One way to address this is to apply a framework that identifies which interests are most prominent. Interests are a powerful guide to where an individual may well spend money on himself and therefore be appreciative of a gift in the same broad category. For example, a man might have interests in any one, two, three or even all four of the following categories:

  1. Activity
  2. Entertainment
  3. Technology
  4. Relaxation

Once we have a primary category, we then identify sub-categories of most interest. A few examples of these interests are shown below:


ACTIVITY

  • Sports (which one?)
  • Hobbies (which?)
  • Boats/Sailing
  • Fishing
  • Hiking/walking
  • Camping
  • Exercise

ENTERTAINMENT

  • Food/cooking
  • Wine/Beer
  • Theater/Movies
  • Eating out
  • Arts
  • Vouchers/Gift cards
  • Travel

SCIENCE/TECHNOLOGY

  • Computers,
  • Mobile technology
  • Gadgets
  • DIY/ Crafts
  • Cars/Mechanics
  • Sound systems
  • Astronomy, Space

RELAXATION

  • Books,
  • Gardening
  • Animals (which?)
  • Museums
  • Music, Writing
  • Meditation
  • Playing cards

 


These lists are just a few of the sub-categories we have identified. By discovering interest in a few of these, the capacity to narrow down what is likely valued as a possible gift is made considerably easier, and the search for options in the category takes on a concentrated focus. Now, all you have to do is find out what these interests actually are!

Of course, it is also important to remember that a gift can be physical and experiential but that’s the subject of another article.

Present-ly is a mobile gift shopping app that collects personalized gift ideas for your friends, family and colleagues, all driven by your mobile calendar. Personalized gifts from Amazon, Etsy, Groupon and little and large unique online stores from around the world are delivered as options to choose from to your mobile device, along with relevant reminders to let you know there is a special occasion coming up. In addition to tangible gifts (those things you give in a box or basket), we are curating experiences to gift to your loved ones.

Kristen Tepper